Best Shopify Apps to Sell Online Courses in 2026
Shopify can be a powerful course-selling platform with the right app. Here's how to turn your Shopify store into a course marketplace.
Tools mentioned
Why sell courses on Shopify instead of Teachable
The case for Shopify: you already have a store, you want your courses and physical/digital products in one checkout, and you want full control over your storefront design. Teachable and Kajabi are purpose-built course platforms, but they're isolated from your product catalog and have higher revenue cuts on lower plans.
Shopify + a course app gives you one unified brand experience — customers buy your ebook, course, and print-on-demand merch in the same checkout.
Best option: Courses Plus
Courses Plus is the most complete course app for Shopify. Features include: video lesson hosting, quizzes, completion certificates, drip content (release lessons on a schedule), student progress tracking, and a branded student portal.
At $29/month, it replaces the need for a separate platform like Teachable Basic ($39/month). Best for: established Shopify store owners who want to add a course to their existing product lineup.
Budget alternative: Sky Pilot for video streaming
If you want to sell a video course without the full course platform features (quizzes, certificates, progress tracking), Sky Pilot at $9/month handles video streaming with a password-protected portal.
Students buy the course on Shopify, receive login credentials, and access the video content through a branded portal. No quizzes or progress tracking, but it works for straightforward video courses at a lower cost.
Course pricing on Shopify
Online courses on Shopify typically sell best at $97–$497. Below $97, buyers often don't perceive enough value in video content over free YouTube tutorials. Above $497, the transaction requires more trust-building (sales calls, free webinars, longer nurture sequences).
For a first course, $147–$197 is the sweet spot: high enough to signal value, low enough that most buyers don't need to deliberate.
Driving course sales from your Shopify store
The best sales drivers for Shopify courses: (1) email list — send to your list first at launch for social proof, (2) product page with video sales letter — a 3–5 minute overview video on the course product page converts significantly better than text only, (3) bundle with a physical or digital product — 'buy X, get the course at 50% off' upsells work well at checkout.
Shopify's built-in upsell and cross-sell features make bundling straightforward without extra apps.
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